We are excited to announce that Matt Lux and Rob Ury have become Partners at Beta. Both Rob and Matt have been integral to Beta’s success and will enable our continued growth and expansion.

Matt Lux joined Beta at its inception in 2018 and has since made significant contributions to the firm’s brand representation practice. With over 30 years of experience in the retail real estate industry, Lux has developed a reputation for his expertise in executing new store development programs throughout the country. Matt’s unparalleled knowledge of markets throughout the United States makes him a valued consultant and advisor to a host of esteemed national and international brands.

Rob Ury joined Beta in 2020, has also played a key role in the firm’s success. With an extensive resume advising best-in-class restaurant and retail tenants in high street and shopping center environments, Ury has helped guide store growth for leading retail and restaurant companies as well as emerging direct to consumer brands. His strategic insights and expertise in deal structuring have been invaluable to the firm.

Please join in congratulating them on this exceptional milestone.

Respectfully,

Richard Rizika