Reimagining the 300,000 SF Power Center, Plaza La Cienega

A recent strategic implementation of leasing upgrades has led to 7 new executed leases in 8 months at Plaza La Cienega, a 300,000 SF power center in the Beverlywood neighborhood of Los Angeles. Beta Agency advisors Jennifer Meade and Richard Rizika have collaborated with the property’s owner, RP Realty Partners, to enhance the tenant mix to bring world-class brands such as Target, Dollar Tree, O’Reilly Auto Parts, AT&T, Jersey Mike’s, Managed Career Solutions (MCS) and Baskin Robbins to the project. Dollar Tree, AT&T, MCS and Jersey Mike’s are now open. Target, O’Reilly and Baskin Robbins are scheduled for 2020 openings. These new tenants have replaced closing stores such as Radio Shack, Payless, Toys R Us, Togo’s and Fallas.

Plaza La Cienega is located just north of the 10 Freeway at the corner of La Cienega Blvd and 18th Street with over 70,000 cars per day passing through the intersection. This shopping center captures a dense residential population and diverse cross section of shoppers making it one of the most desirable properties in the area. Other prominent brands at the property include Smart & Final, LA Fitness, Ross, CVS, WSS, Coffee Bean & Tea Leaf, McDonald’s and El Pollo Loco.

Beta Agency provides advisory services utilizing its core values of innovation, thoughtfulness, collaboration and grit to provide results for its clients. The new and improved Plaza La Cienega demonstrates how Beta can revitalize a place with new brands.

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