Retail CRE Firm Beta Enhances Presence in Northern California by Hiring Solomon Ets-Hokin as Executive Vice President

Solomon Ets-Hokin, after 14 years, has resigned from Colliers International to join Beta as Executive Vice President, focusing on Retail Leasing and Development Services based in the Northern California.

Since 2010, Solomon has been engaged by Hobby Lobby as their exclusive tenant rep in California, and to date, they have opened over 80 stores averaging 55,000 square feet. Past assignments include Children’s clothing retailer Sprockets who retained him to execute a national rollout for outlet centers across the country. He was also retained by Oakley sports equipment company, for national and global expansion.

Solomon was a National Real Estate Director by Dixon Car Phone, the $9 billion British multinational electrical and telecommunications retailer, and was responsible for rolling out Sprint Stores across the US.

Solomon was the Director of Real Estate for Mervyns department stores from 2005 to 2008. Mervyn’s was a mid-tier department store chain based in Hayward CA with 189 stores in 10 states.

“Beta’s innovative, stylized platform represents the best retail brands and places, and is a perfect match for me.  My family and I are honored and excited to join the Beta team.”, mused Solomon.

Richard Rizika, Beta’s Co-Founder, commented, “I have known Solomon for over 16 years.  He is a team player and a consummate professional. Leveraging off the Beta platform, we expect Solomon to continue to provide best of class retail corporate services throughout California.”

About Solomon Ets-Hokin

Solomon is an active ICSC member professionally, and from 2004 to 2012, served on ICSC’s Northern California Program Committee. He served for eight years on Colliers’ Retail National Leadership Committee and was its Chair for 3 years where he led the national directive to strengthen the Colliers retail brokerage network and drive business development. He received the Colliers Chairman’s Award an unprecedented twice–in 2011 and 2015 amongst 600 agents across the nation.

He has also served as a board member for the Oakland Metropolitan Chamber of Commerce and was honored as Volunteer of the Year for work initiating the Oakland Land Use Committee, a group of commercial development professionals advising elected on policy matters. He currently serves as a board member for the Oakland Builders Alliance (OBA), an advocacy organization of Oakland builders and developers supporting sustainable growth.

Solomon has been married for 19 years, and he and his wife live in Clayton with their beautiful, intelligent daughters Iris and Rose, whom they adopted as infants from Kazakhstan in 2004. Solomon’s hobbies include cooking, ukulele, and poker.