Matt Dean is the Creative Director of Beta, a commercial real estate agency focused on enhancing value thru advisory, design, and analytics. Beta collaborates with brands and places to face challenges and find solutions by implementing marketing and technology to accelerate and enhance the leasing and sales transaction process.
Throughout Matt’s career, he has worked in a range of industries, from Advertising and Marketing to Branding to Commercial Real Estate, where he ultimately found his passion for creating exceptional brands and experiences.
During Matt’s time in Advertising and Marketing, he worked with clients such as EA Sports, Doritos, Pepsi, Reese’s, Sports Illustrated, and GMC creating partnership campaigns to promote products, game releases, and events. His involvement in each campaign involved initial concepts through creative execution and reporting on campaign analytics.
Matt then worked at a boutique branding agency as a Brand Strategist & Designer. His primary focus was to brand and rebrand small businesses with revenues between $1M – $2M to maximize their revenue stream through creating a strategic brand experience and enhanced product offerings, ultimately increasing their income to $5M+ within three years of the brand’s launch.
Most recently, Matt was the Creative Director for the top retail team globally at CBRE, where he focused on business development, collateral design, innovation, marketing, and branding.
Currently, Matt is the Creative Director of Beta, where he oversees all internal brand assets, marketing, innovation, and design, as well as running Beta’s award-winning Design Studio. The Design Studio has completed over 40 projects working with brands, restaurants, and owners to create exceptional experiences. Current and past clientele include Pacific Retail Capital Partners, JP Morgan, Blackstone, AvalonBay Communities, Turnbridge Equities, ShopCore Properties, Federal Realty, Blatteis & Schnur, and many more.
Summit Creative Award 2019 – Website Redesign
- Bachelor of Fine Arts from The Savannah College of Art & Design (SCAD)
- AIGA – Los Angeles Chapter
- Summit International Awards – Board of Judges