Matthew Lux

Executive Vice President
Lic. 992377
Years of Industry Experience

Matthew Lux is an Executive Vice President at Beta, a commercial real estate agency focused on enhancing value thru advisory, design, and analytics. Beta collaborates with brands and places to face challenges and find solutions by implementing marketing and technology to accelerate and enhance the leasing and sales transaction process.

Mr. Lux is a 28-year veteran of the retail real estate industry. Specializing primarily in corporate tenant representation, his unparalleled knowledge of markets throughout the United States make him a valued consultant and advisor to a host of esteemed national and international brands. Matt’s dedicated clientele is a testament to his unfailing commitment to excellence and client service: Caleres (Famous Footwear, Naturalizer, Sam Edelman), Foot Locker, Comcast/Xfinity, Columbia Sportswear (prAna, Mountain Hardwear, Sorel), VF Corp (Vans, The North Face, Timberland), Genesis (a division of the Hyundai Motor Company), Aston Martin, Zumiez, Hot Topic, and Torrid all rely on Matt for representation both in California and in markets across the United States.

Matthew’s real estate acumen spans numerous disciplines which include regional malls, power centers, outlet centers, high-street retail, corporate facilities, and specialty requirements. In addition, he represents key landlords in California, providing council on the repositioning and re-branding of world-class assets.


  • Graduate – San Diego State University

Professional Affiliations

  • International Council of Shopping Centers
  • Value Retail
  • Outlet Merchants Retailers Association