Richard Rizika

Partner & Co-Founder
Lic. 01044064
Years of Industry Experience

Richard Rizika is the founder of Beta Agency, a dynamic commercial real estate transaction and advisory platform that has been reshaping the industry since its inception in February 2018. At Beta Agency, Richard’s mission is clear: to empower clients with unparalleled market intelligence, cutting-edge marketing strategies, and analytics, ensuring their success in the complex world of real estate. Under his guidance, the Beta Agency team provides comprehensive real estate advisory services, including transaction management, the implementation of expansion strategies, and in-depth market analysis.

Before establishing Beta Agency, Richard held the position of Vice Chairman of retail services at CBRE Inc. His outstanding leadership catapulted CBRE’s retail services team to unprecedented heights, earning him recognition as the leading global retail producer for CBRE in both 2016 and 2017.

With an exceptional career spanning over three decades, Mr. Rizika boasts an impressive portfolio of transactions exceeding $12 billion in value. His expertise extends across the entire real estate spectrum, encompassing leasing, development, investment, financing, and construction. Richard’s multifaceted background equips him with the rare ability to customize solutions for each client’s real estate footprint. His unwavering commitment to client satisfaction, combined with his diverse skill set and unbridled passion for the real estate industry, has cultivated enduring partnerships with leaders in the development and investment sectors, premier retailers, restaurant tours, and nonprofit organizations. Richard’s expertise encompasses a wide array of real estate disciplines, including land acquisition and disposition programs, pre-leasing commitments, Brand representation, investment sales, development consulting services, and comprehensive retail market analysis.

In addition to his remarkable achievements, Mr. Rizika generously shares his wealth of knowledge as a distinguished guest lecturer on Real Estate, Retail and Restaurant matters at prestigious institutions, including UCLA’s Anderson School of Business, USC Marshall School of Business, the Urban Land Institute, and the Young President’s Organization.

Notably, Richard and his team have had the privilege of representing several iconic brands in their national expansion endeavors, including:

  • Target
  • Nike
  • Chase Bank
  • CVS
  • Costco
  • Kroger
  • Columbia
  • Dutch Bros
  • Lyft
  • Vans

Richard’s spirit, unwavering dedication, and expertise continue to reshape the commercial real estate landscape, setting the bar for excellence in the industry. As a trailblazer, he remains committed to delivering exceptional results and fostering lasting relationships with clients and partners alike.


  • Bachelor of Arts in Hotel Restaurant Management – Johnson and Wales University