Cirrus Group

Creative Studio

Value Creation

The Beta Creative Studio collaborated with the Cirrus Group to create a new website design that enhanced the brand identity and created a better user experience. During the design process, the first goal of enhancing the companies identity needed to be addressed. The design team honed in on a new color palette for consistency as well as introduced new imagery that resonates with the companies identity and services. A new typeface for the brand was introduced that embraces a modern look. The development phase was focused on creating a better user experience by introducing new pages, enhanced layouts and animations. The final website was complete with the edition of a video on the website home page which gave the company an added identity for their headquarters location in Salt Lake City, Utah.


“We developed a great partnership with Matt and the Beta team. Their dedication to our website is evident in all aspects of the site. We appreciate their professionalism, attention to detail, and creativity to design a website we are proud of.”

– James Thomson, Managing Director, Cirrus Group

Services Provided

  • Creative Direction
  • Website Design
  • Website Development