One Colorado

Creative Studio


ShopCore Properties / Blackstone

Value Creation

One Colorado was an existing center that was being reintroduced into the marketplace by being positioned as a boutique-lifestyle center. A new story was developed in order to create a unified message for the team to have an aligned approach when marketing the center. An engaging environment was created through place making to activate common areas with unique amenities and retail offerings. Updated brand collateral was developed and distributed through advertising and campaigns to help market the project and enhance the leasing activity.


“We worked with Beta on a brochure for one of our lifestyle centers in California. It was such a pleasure working with Matt Dean and his creative team, they understood the vision and brought it to life. Our end product looks and feels like an editorial magazine, the exact personality we wanted for this project!”

– Maria Brown, Director of Shopping Center Marketing, ShopCore Properties

Services Provided

  • Brand Positioning
  • Storytelling
  • Place Making
  • Creative Direction
  • Brand Collateral
  • Story Book