Paseo Nuevo

Creative Studio


Pacific Retail Capital Partners

Value Creation

To enhance the leasing process for Paseo Nuevo, the Beta Creative Studio collaborated with ownership to develop a place making strategy that created districts within the project that each have a unique theme driven by retail brands and restaurants. Brand collateral was designed and distributed through advertising campaigns in order to tell the story of the renovations to the brokerage community.


“Beta takes a personal interest in their leasing and design projects. The team is always accessible, easy to work with and listens intently to our suggestions and ideas. We feel that they are able to capture and represent the unique spirit of our company and asset. For more than 20 years, I have worked in the commercial real estate space and employed creative services from both small and large firms. Beta has a tremendous amount of expertise in their respective fields. From leasing to brand development to collateral materials to logo designs, etc., Richard Rizika, Matt Dean and their talented teams know how to deliver optimum results for their clients.”

– Najla Kayyem, Senior Vice President, Pacific Retail Capital Partners

Services Provided

  • Brand Positioning
  • Messaging
  • Storytelling
  • Place Making
  • Creative Direction
  • Brand Collateral
  • Story Book