Shin Yen

Creative Studio


Shin Yen

Value Creation

Shin Yen has been enhancing communities for over 35 years through strategic commercial real estate investments. Since the start of the company in the early 1980s, Shin Yen has operated with a single logo and name. The founders sought to create a more substantial brand presence with messaging that aligned with the company’s future vision. To create a brand fit for the future, the Creative Studio had to immerse themselves in the past to learn what made the company successful and understand the core values that have been the foundation of Shin Yen. Through this process, Beta was able to bring past ideals into the future to create a brand that aligned with its vision.

Services Provided

  • Brand Positioning
  • Messaging / Voice
  • Storytelling
  • Copywriting
  • Creative Direction
  • Identity / Logo
  • Toolkits / Guidelines
  • Brand Collateral
  • Story Book
  • Website Design / Development
  • Photo / Video