Town Center

Creative Studio


Lewis Retail Centers

Value Creation

The Town Center at The Preserve is a modern community center being developed by Lewis Retail Centers in Chino, CA. The Creative Studio created the strategy and positioning for the project that aligned with the local communities values while delivering a compelling story for leasing. The strategy created served as the foundation for the story and guided the creative process to create a final identity as well as brand deliverables.


“Working with Beta on the branding process for our development project, Town Center at The Preserve, was a great and collaborative experience. Working with Matt Dean and the Creative Studio team really helped us bring the vision of the project to life while creating a great foundation for the brand of the center. All of the brand deliverables created for the project were high-end, creative, and fit the aesthetic we were looking for perfectly!”

– Wayne Williams, Director of Retail Marketing, Lewis Retail Centers

Services Provided

  • Brand Positioning
  • Messaging / Voice
  • Storytelling
  • Place Making
  • Creative Direction
  • Identity / Logo
  • Toolkits / Guidelines
  • Brand Collateral
  • Story Book
  • Creative Content