Town Center

Design Studio


Lewis Retail Centers

Value Creation

The Town Center at The Preserve is a modern community center being developed by Lewis Retail Centers in Chino, CA. The Design Studio created the strategy and positioning for the project that aligned with the local communities values while delivering a compelling story for leasing. The strategy created served as the foundation for the story and guided the creative process to create a final identity as well as brand deliverables.

Services Provided

  • Brand Positioning
  • Messaging / Voice
  • Storytelling
  • Place Making
  • Creative Direction
  • Identity / Logo
  • Toolkits / Guidelines
  • Brand Collateral
  • Story Book
  • Creative Content