Matthew Lux, Executive Vice President of Beta, was recently mentioned in Footwear News regarding the fashion explosion in the Historic Broadway District of DTLA. Matthew, who represented the store deal for Vans said, “Vans was looking for an elevated customer who would appreciate the product line and core demo,”. He goes on to say, “It’s a fashion-forward company, but they sell core products, so they wanted to capture a market with influence-makers and sell base product. It’s ahead of the curve and represents geographically where the brand is going — urban and vibrant.”

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