Mitchell Hernandez, Partner & Co-Founder of Beta, was recently published by Connect Media where he breaks down how meaningful convenience and exceptional experience help to shape the retail landscape. With the current contraction of retail GLA, there is a great opportunity for retailers to focus on their product offering and on their customer experience. Beta has conceived the two themes of meaningful convenience and exceptional experience to help create a purpose for brands and places.

To read the full article, visit: https://www.connect.media/retails-yin-and-yang-meaningful-convenience-or-exceptional-experiences/