Research & News

Prominent Retail Lease Advisor, Matt Saker, joins Beta Agency as Vice President

A blue background with the words "Landlord & Tenant Representation" in white. - Beta Agency Images

We are excited to welcome Matt Saker to the Beta team as Vice President. Prior to joining Beta, Matt spent five years working at CBM where he quickly became a leading producer, executing over 100 transactions, while growing a portfolio of clients resulting in the leasing and sales of over 1.1 million square feet of commercial space. Primarily specializing in Greater Los Angeles, Matt works on behalf of owners and investors to help develop and execute leasing and sales strategies to maximize the value of each asset.

Matt is well regarded for his unparalleled work ethic, his data-driven approach to marketing and aggressive outreach, and his exceptional follow up. As the retail world continues to evolve, he strives to be ahead of industry trends and utilizes the latest technologies to provide his clients a competitive edge in the market. Matt attended Loyola Marymount University, where he graduated with a Bachelor’s in Business Administration, specializing in Finance & Business Law. Matt is a lifetime Southern California resident and currently resides in Marina Del Rey, CA.

We are delighted to welcome Matt to the Beta team!

Prominent Investment Sales Advisor, Adam Friedlander, joins Beta Agency as Senior Vice President

A blue sign that says "Commissioner of the Lands and Works". - Beta Agency Images

We are excited to welcome Adam Friedlander to the Beta team as Senior Vice President. Adam is among the best in the business, specializing in the sale, purchase, and recapitalization of net leased properties. His dedication to serving his valued clients and passion for the industry have allowed Adam to excel as an investment sales advisor.Throughout his career, Adam has accumulated over $1 Billion in transaction volume comprising of more than 2 million square feet. He has assisted in the acquisition and sale of commercial property for pension fund advisors, RElTs, developers, private high net worth, family office, 1031 exchange and foreign investors.Adam has represented several prominent retail investment clients, including Paragon Commercial Group, CalBay Development, Reliable Properties, Gerrity Group, Jade Enterprises, SPIRIT Realty, Midtown National Group, SBH Real Estate Group, Inc, Gramercy Property Trust, Equitas Investments, Seagrove, Black Equities Group, Schiffman Enterprises, Craig Realty Group, ArcTrust Properties and Sears Holdings to name a few.Adam’s representative assignments have also included a variety of notable brands, including Walgreens, McDonald’s, Harbor Freight Tools, Smart & Final, Bank of America, Pacific Western Bank, Starbucks, Raising Cane’s, Citibank, Del Taco and Wells Fargo.Adam is a top industry producer with over 15 years of experience and we are delighted to welcome him to the Beta Agency team!View Adam’s full bio here.

Madison Reed Has Opened a New Color Bar location at Fashion Island

A purple sign that says Madison Reed. - Beta Agency Images

Madison Reed, the innovative brand reshaping the hair color industry, has opened their sixth location in California with the launch of their Newport Beach Color Bar. Located at 313 Newport Center Drive in the Fashion Island shopping center, the Color Bar features 1,500 square feet of space and adjacency to Duxiana, Christophe Salon, Bloomingdale’s Home Store, and Starbucks. Madison Reed was represented by Rob Ury of Beta.

For more information on Madison Reed, please contact Rob Ury

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