Matt Dean, Creative Director of Beta, recently spoke with GlobeSt.com about the reasons why shopping centers need to become brands. “There are a few key stakeholders involved that you have to solve for; the owner/developer, the future tenants, and the consumer.” Dean says, “Being able to create a brand that speaks to all three of these is the key to a truly successful retail center”.

View the full article here: https://www.globest.com/2020/02/10/why-shopping-centers-need-branding/