Research & News

The Rise of Ghost Kitchens

It’s estimated that more than 44,000,000 smartphone owners in the US will use food delivery apps this year, an industry that is valued at $16.6 billion, with projections to grow to $365 billion by 2030. With the number of users having grown from in 31.4M in 2018 to 38M in

Why Shopping Centers Need to Become Brands

Matt Dean, Creative Director of Beta, recently spoke with GlobeSt.com about the reasons why shopping centers need to become brands. “There are a few key stakeholders involved that you have to solve for; the owner/developer, the future tenants, and the consumer.” Dean says, “Being able to create a brand that speaks