Research & News

Matt Dean, Creative Director of Beta, recently spoke with GlobeSt.com about the reasons why shopping centers need to become brands. "There are a few key stakeholders involved that you have to solve for; the owner/developer, the future tenants, and the consumer.” Dean says, "Being able to create a brand that speaks to all three of these is the key to a truly successful retail center”.View the full article here: https://www.globest.com/2020/02/10/why-shopping-centers-need-branding/

Vans has officially opened the DTLA flagship store at 808 Broadway! The community-driven retail and event space from Vans boasts 11,500 square feet across two-floors. The store has several unique features including a store-within-store skate shop with exclusive items, Studio808 on the second floor will have rotating art exhibits as well as hosting special events, and custom "DTLA Exclusives" apparel. Vans has partnered with non-profit organizations to have workforce development initiatives for previously homeless or at-risk youth to recruit staff for the store. This is a one-of-a-kind store that we are grateful to have been a part of!Matthew Lux of Beta, in collaboration with Beau May of VF Corp, represented VF Corp in securing the lease for Vans.To read more, please visit: https://chainstoreage.com/first-look-check-out-vans-new-store-concept?utm_source=omeda&utm_medium=email&utm_campaign=NL_CSA+Day+Breaker&utm_keyword=&oly_enc_id=9574E3167045A3T

Jake Radeski and Xan Saks of Beta have collaborated with the plant-based restaurant brand by CHLOE. to secure their Los Angeles flagship location in West Hollywood. The WeHo restaurant will be located at 8550 Santa Monica Boulevard and will feature a patio as well as additional seating overall. by CHLOE. will also be opening a smaller second location on the dining terrace level of Westfield Century City.To read the full article, please visit: https://la.eater.com/2020/2/4/21122678/by-chloe-silver-lake-vegan-expansion-los-angeles-new